Designed by C H A M P I O N S .
Owner & CEO
Hey there champion ;) It's me, Genna, just a girl who has a passion for racing, apparel, & most of all... getting my picture taken in victory lane. If you know me or my family, you know we all love racing. My dad, my cousins, & my uncles have raced my whole life. + just recently my sister has started racing. It truly is a family affair. I've spent most of the weekends of my life at the track, & I wouldn't want it any other way. But you know what they say... if you're going to play hard you have to work harder. When I was 14 I started Southern Born Boutique, a high end clothing boutique. Then I had the idea of a luxury racing apparel brand to bring my passions for clothing, racing, & winning together. I am very competitive in everything I do.. Like really competitive lol. So what better name than Sweet Victory?! In the beginning I just thought Sweet Victory would be a good addition to my clothing boutique but it has grown into more than I ever could have imagined and I am so thankful for that! I couldn't have done it without all of your love & support. It has truly been a blessing & I owe you it all to you guys who have supported me every step of the way. If you ever see me out & about at the track, be sure to stop me and say hi! I love meeting all of our customers who are more like friends & family to us here at Sweet Victory.
Hope to see you all at the track soon, Genna Gentry